Lumen Fieldwork
Distribution

Reports

Reporting exists so other teams act. Every schedule below leads with a written interpretation and puts the charts underneath it.

Exec visibility brief

Leadership · 6 recipients

Monthly
Last sent
May 1
Next
Jun 1
Format
PDF
Priya Raghavan

Competitor movement digest

#growth-organic

Weekly
Last sent
May 19
Next
May 26
Format
Slack digest
Devon Marsh

Content decay watchlist

Content team · 4 recipients

Weekly
Last sent
May 19
Next
May 26
Format
Live link
Marisol Ortega

Board organic scorecard

Board · 9 recipients

Quarterly
Last sent
Apr 4
Next
Jul 4
Format
PDF
Priya Raghavan

What goes in every report

A fixed narrative order so recipients learn where to look.

  1. 01
    The call

    One sentence on whether organic is ahead of plan, and why.

  2. 02
    Movement

    Visibility, traffic and share of voice against the competitive set.

  3. 03
    Wins

    Named pages and keywords that moved, with the work that caused it.

  4. 04
    Risks

    Decaying assets and technical findings with owners attached.

  5. 05
    Next

    The three things the team will ship before the next report.